Your Instagram bio is all about making that impactful first impression.
Most people quickly scan your bio and photos before deciding whether or not they should follow you.
If your Instagram bio is enticing, users might decide to engage with your content or follow your account. If it isn’t, you might lose their interest.
What is an Instagram bio?
An Instagram bio is a small summary, found underneath your username, about yourself or your business. In your Instagram bio, you can include a short description, contact information, emojis, and more, provided you keep it under 150 characters.
Your bio can include one external link, hashtags, and a username, which you can customize separately from your handle (i.e., @giorgia_balestri).
Remember, your bio is one of the main things people look at when deciding whether or not to follow you on Instagram — so make every piece of information count.
Before we get into how to make the best Instagram bio, let’s take a look at the elements that make up this part of your profile.
Your profile photo is one of the first things people will notice in your Instagram bio. Make sure you use a photo that:
- is easy to recognize and of high quality
- captures the essence of your brand
- is consistent across your other social networks
Username and name
Your username is one of the most important aspects of your Instagram bio. It’s located at the top of the bio and determines how people search for your account or brand. Use your name, your business name or blog name if possible. People searching for your account are more likely to find it that way.
Description / list your interest
Your profile description is the core of your Instagram bio. Here’s where you have 150 characters to showcase your company and encourage customers to take action. The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s) and the company you own or work for, your interest. For example, check out @queenlatifah Instagram bio. In the first line of her cool bio she writes, “Actor/Rapper/Singer/Producer.”
Share your contact information
If you’re the owner of a blog or business, your Instagram bio should include your contact information. Most people write something like ‘For business enquiries, email firstname.lastname@example.org.’ You can also direct people to your DM for sending messages. However, having an email address in your Instagram bio makes it easy for people to find a place to email you.
Add a call to action
Whether you’re a business owner, blog owner or an influencer, having a call to action in your Instagram bio is a necessary. Remember: you’ve got one link that you can include for users to click on. So throwing in a request to ‘sign up for my course,’ ‘check out my latest blog post,’ or ‘shop the hottest fashion products now.’ For example, check out @beautybeliever_com “Shop now 👇🏻 ” the finger emoji points down to the link below. That’s why most people include the ask at the end of their Instagram bio to direct people to the link.
Call-to-action buttons are so important of a good Instagram bio. When people visit your profile, you may want to give them an easy way to contact your business. You can add a few different action buttons depending on the type of business you have:
Email: Send an email to your company.
Directions: Get directions to a bricks-and-mortar location.
Call: Contact your business via phone.
Book: Book an appointment.
Reserve: Make reservations at a restaurant.
Get Tickets: Get tickets for an event.
P.S. if you want a no messy Instagram bio, write the description in the notes of the iPhone and copy paste in your IG profile, it will be perfect!
Story Highlights are groups of Stories you can present as clickable thumbnails on your Instagram profile. Once you post a Story, you can save it to Highlights that will display in your bio. You can also save Stories in an archive and use them for future Highlights.
Highlights are made up of two parts:
Highlight name: Name individual stories as well as thumbnail Highlights.
Highlight covers: The custom icon or image that represents the topic of the Story shown in the thumbnail. I used my color palette to customize Highlight Covers, but you can find many interesting ideas on Pinterest.
The last fun tip, Instagram bio fonts
Using a tool like LingoJam, you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, such as your name. Then, scroll through fonts until you see one you like. Then, copy and paste the font you like best and add it to your Instagram bio.
You may also be interested in the blog post How to make money by Blogging and Social Media.